The Purpose and Benefits of Promotional Products
Who doesn’t love a freebie? There’s something naturally satisfying about receiving a cool promotional product.
For decades, businesses in America and worldwide have been using promotional products to market their brands successfully.
But why are they doing it?
Because it is one of the most effective ways to keep a brand's name in people's mouths.
And how do we know, you may ask?
Well, we don't want to brag about it, but…at PromoLeaf, we've been helping businesses grow their brands in a simple and socially conscious way for years.
Let's get to what you want to know.
What are the purpose and benefits of promotional products, and how do you choose the right ones to make an impact?
We'll cover all that, but let's start with the main question.
What Does a Promotional Product Mean?
Promotional products are branded items companies distribute for marketing purposes. These products showcase a company's logo, slogan, motto, website, etc., on everyday items like pens, t-shirts, coffee mugs, and so much more.
Simply put, promotional gifts are used to increase brand exposure…but there is more.
What is the Purpose of Promotional Products?
Promotional products are effective marketing tools for businesses of all sizes. We have another article going in-depth on why promotional products work. These items, often called swag or branded merchandise, serve several purposes:
Boost Brand Recognition
When people use these items, they become walking advertisements, attracting the attention of potential customers. Thus, businesses use promotional merchandise to boost brand recognition.
Think of people who display these items as brand ambassadors. They bring your logo and message to a larger target audience, reinforcing brand exposure.
And it's not something we just made up.
In a recent survey, 83% of customers who received a promotional item said it made them feel closer to the company. Also of note, gifts that support social causes or sustainability efforts are the most popular.
Lead Generation
Promotional products are more than branding tools; they are lead generators. When distributed as corporate gifts, they're increasing awareness and…you guessed it - generating leads.
At trade shows, for example, promotional items spark conversations. Offering these products during events or as part of your advertising campaigns is a proven strategy. The perceived value of a free item draws potential customers to your booth and connects them to your brand.
Enhance Customer Loyalty
We're sure you'd agree that every business aims to build a loyal consumer base. To achieve that, you need people who will remember and identify your brand when they need your offerings.
And promo items are a great marketing tool that will assist you.
We've seen firsthand how they transform customer relationships. Giving out quality promo products enhances customer loyalty and creates a long-lasting impression on them.
It's a gesture that shows appreciation and can encourage repeat purchases.
The Benefits of Promotional Products for Your Business
Now that we've covered the purposes let's talk about the key benefits of incorporating promotional products into your marketing strategy.
A Positive Brand Image
The quality of your promotional materials says a lot about your brand. High-quality, well-designed swag reflects favorably on your company and shows that you prioritize excellence.
For many businesses we've worked with, this strategy has had a big impact on building a positive brand reputation. On the other hand, low-quality promotional products will instantly ruin your brand's image.
We advise choosing gifts that reflect your company's values and appeal to your specific target market.
Cost-Effective Marketing Strategy
Many would argue that digital marketing is the most cost-effective strategy. While we agree to a certain extent, social media ads quickly disappear, and people are tired of the same promotional emails.
A cool company swag is like a business card that people will look at for years.
With a little business creativity, promotional products can bring a high return on investment. They're much more affordable when compared to popular forms of advertising.
Employee Morale and Engagements
Promotional products aren't just for external marketing…they're perfect for internal motivation, too. Branded items like apparel, office supplies, or tech gadgets can foster unity and pride among your team.
These items show employees that you value them and invest in their satisfaction.
When your staff feels appreciated and connected to your brand, they'll stay motivated and engaged. This can lead to higher productivity, creating a win-win situation for everyone.
If you think your team members can use some motivation, check out our Corporate Swag Ideas to Gift Employees blog post.
Sustainable and Eco-friendly Options
Sustainability is a growing concern for businesses and consumers. Choosing eco-friendly promotional products shows a commitment to environmental responsibility and appeals to a conscious consumer base.
It is also PromoLeaf's primary focus. We offer sustainable goods not because it's a trend but because we believe reducing waste and promoting reuse is important.
Here is our guide on Choosing Sustainable Promotional Products
What Promotional Products are Most Effective?
The best promotional items are the ones people will use time and time again. According to Statista, 89% of Americans said they own promo writing instruments, followed by apparel, drinkware, and bags.
Obviously, writing instruments are most commonly custom pens. So, let's take a brief look at the other categories. If they are popular, businesses consider them to be effective.
Promo Apparel
People love free clothes, especially if they are stylish and comfortable. Promotional apparel is practical and often worn in public, which makes it so effective.
For example, the Made Here Brand approached us for various personalized items, including custom sweatshirts for their employees. To date, these hoodies offer exposure for the brand at different locations.
When the design is eye-catching, it grabs attention and spreads brand awareness.
T-shirts, hoodies, headwear, team gear…the opportunities are limitless, and our decoration options will make your brand catch the eyeballs.
Plus, we offer custom apparel from top retail brands at wholesale prices.
Custom Drinkware
Custom-insulated water bottles are the hit when it comes to promotional drinkware… and it makes sense.
People use water bottles daily…at the gym, office, or on the go. Insulated bottles keep drinks at the right temperature, adding extra value.
The other very effective promo item is customized wine tumblers.
Wine tumblers are classy choices for social events and gatherings. It's always nice if your company logo appears on an elegant drinkware.
Both items are reusable, promoting sustainability and frequent use.
Of course, there are many other nice mugs, bottles, barware, etc. To make the best choice, spare a few minutes to explore all promo drinkware options.
Gym & Tote Bags
Gym and tote bags are incredibly popular promotional products, and the reason is simple.
People use them to carry everyday items, whether for workouts or shopping. They appreciate the practicality, which means your business gets repeated exposure. They are also durable, ensuring long-term visibility for your brand.
Our history shows that custom zipper tote bags and personalized canvas duffle bags are the most effective. But this doesn't mean you should go with what everyone else does.
You may prefer something from recycled materials or bags made in the USA to support American businesses. The goal is to create lasting impressions…it's better to explore all custom bag options.
Tips on Choosing the Right Promotional Items
Choosing the perfect promotional items for your business can make a huge impact on your brand’s success. We have a great article discussing good promotional items to giveaway, but here are some quick tips to help you choose wisely:
- Know Your Customers: First, you need to understand your target market's preferences and needs. Then, choose items that align with their interests and daily activities.
- Align with Your Brand: Always ensure the promotional items reflect your brand’s values and message. For example, eco-friendly products for a business focused on sustainability.
- Quality Matters, Too: Invest in high-quality products that consumers will appreciate and use for a long time. This will help you build a strong reputation.
Still not sure what's the best promotional product to elevate your brand?
Check out our best-sellers, and if you still can't find the perfect swag…our promo experts will wait for you at the bottom of that page.
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