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The Complete Guide to Custom Pens

Published: 2021-02-10T16:56:43+0000 Updated: 2022-07-27T15:06:21+0000 Author: Abby Helgeson

Pens are the top promotional item for good reason! With thousands of branded pens to choose from, we're here to help you customize the perfect one for your promotional needs.

Why Buy Custom Pens?

Simply put, custom pens offer incredible utility while allowing flexibility in cost. Everyone has a regular need for pens which is why people hold onto them. This keeps your brand message in the hands of current and potential customers. Think about purchasing personalized pens as an investment, not a marketing expense. According to an ASI study, the average promotional pen generates 3,100 brand impressions! Depending on the price point of the pen purchased, this is one of the best returns on investment (ROI) in the promotional industry. U.S. consumers own a wide variety of promo products, and some categories remain especially popular. For example, nearly nine in 10 consumers report owning logo pens, which puts pens just ahead of branded drinkware as the top promo item.

Popular Uses of Custom Pens

The first step in buying branded pens is to consider who the pen is intended for. If the pens are for college students, try to go for a lower cost pen that will provide utility when needed. For professional audiences that deal with contracts and paperwork copies, consider a blue ink pen as this will differentiate originals versus scanned copies. Financial institutions and legal facilities are two great examples for this. Another great place to give away promotional pens is at trade shows. Simply hand out your business card with your custom pen and watch the leads roll in! That way you can start marketing your company in new locations and to new audiences. As you can see, advertising your business with promo products is your best bet for making an impact on clientele!



Biodegradable pens can be broken down and made into new products, making this a great option for your promotions.


Compostable pens take longer to break down but don’t leave behind any harmful residue.


Recycled pens are perfect for businesses looking to lower their carbon footprint.

Wheat Straw

Wheat straw pens are made entirely from recycled water bottles.

Material Types


When cost isn't a primary concern, metal often makes more sense because the pens offer better durability. Metal pens also make for great keepsakes to remember you by.


Plastic is a great option for business owners who just want something their employees can write with that has the business name on it without having to dig too deep in their pockets.


For a metal pen that isn’t too heavy, expensive, or high-maintenance, aluminum is a perfect choice.


Bamboo pens are a great environmentally-friendly choice.


Steel is a very durable material resulting in a branded pen that will last a lifetime.



Rollerball pens offer smoother writing and are available with fine tip points.


Ballpoint pens have ink that is suitable for use on official documents and does not bleed through the paper.


Stylus pens can be used with touch screen devices while still allowing you to use them as a regular writing pen.


Gel pens have a smooth ink flow that makes it much easier to write for longer periods of time with less pressure, so you won’t get hand cramps as easily.


Fountain pens use a liquid-based ink that doesn’t dry as quickly, however, it does allow for the pen to flow more smoothly.


LED Light

Make your custom pen shine with our selection of light up pens!

USA Made

Support American manufacturing and receive your items quicker.

Ink Color

Popular Brands

Pens are the top-selling promotional product due to their affordability, high number of impressions and utility.  Everyone uses a pen! Think about your target audience and what type of pen fits their needs. The goal is to have your end-users keep the pen around to constantly remind them of your brand. So what are you waiting for? Advertise your company with promo products and you will see results! Send a live chat or call us at 888-515-1026 with any questions you may have!


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