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UP TO 24 HOURS OF COOLING – The RTIC soft insulated cooler is the perfect insulated cooler bag to keep your food and drinks cool wherever needed for up to 24 hours. IT'S A FLOATING COOLER – Not to mention it's a floating cooler, it floats, so your drinks and snacks can go wherever you go. Ideal for a day at the pool or lake, no matter where the adventure takes.