Now with 30 more cooling power, the new HydroActive Max Cooling Towel is the fastest cooling towel available. When activated, the soft, ultra-breathable fabric cools down to 30 degrees below the average body temperature and provides a cooling effect for up to 2 hours. Just wet, wring and snap to activate the towels proprietary cooling technology. Re-wet and re-snap when the cooling effect wears off as often as necessary to stay cool as long as you need. The towel has not added chemicals, is reusable machine washable - the permanent technology is incorporated at the fiber level and will never wash out. UPF50 protects you from the suns harmful rays. Patent Pending. Please confirm decoration method, as there is variation per color. Available for one-day turn with Sureship. Sized at 11 x 33. Can be worn as a face mask or bandana.