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The Ultimate Guide to Custom T-Shirts

Published: 2021-04-06T18:06:21+0000 Updated: 2023-05-08T19:32:22+0000 Author: Abby Helgeson

Want to customize the perfect t-shirt for your company but don’t know where to start? We have compiled this buying guide to help you every step of the way!

Why Buy Custom T-Shirts?

Gifting custom swag like bulk t-shirts comes with a large number of benefits for you and your company! Giving away custom t-shirts in your promotional giveaways creates thousands brand impressions for your business. In fact, a recent case study by ASI found that the average length of time a consumer keeps a promotional product is about one year. In terms of product categories, outwear, umbrellas and t-shirts stick around the longest. They also found that after a promotional product has worn out its welcome, more than half of consumers are likely to give the item to someone else. This adds yet another consumer helping you make more brand impressions, all by simply walking around town!

According to a study by ASI, logo t-shirts give you around 3,400 brand impressions per item!

Number of Brand Impressions per Category

Brand impressions are defined as any time a brand's logo is viewed or seen.

Tote Bags

Popular Uses of Custom T-Shirts

An important step in buying any branded promo t-shirt is to find out what audience you are targeting. If it’s college students, try going for a more trendy tee like a v-neck, henley, or ringer style tee. Now, say you are customizing printed t-shirts for your sports team, what kind of material would be best? Moisture-wicking material would likely make the most sense. This kind of material is perfect for athletes of any sort since it allows sweat or water to evaporate and makes sure you stay dry. If you are personalizing tees for a non-profit event, trade show, or any event that you’ll need a large amount of custom swag for, try to go for a more inexpensive tee, like a cotton t-shirt that looks great but isn’t putting a hole in your pocket. The bottom line is that you really can’t go wrong with any style of branded t-shirt, but it is best to understand your audience first if you want to leave a lasting impression.

Here are some different facets of t-shirts that can help you find the right product:


Recycled Cotton

Recycled cotton t-shirts are made from secondhand clothing and/or textile waste and leftovers that are then spun into new yarns and fabrics for future use.

Recycled PET

Recycled PET shirts are made from recycled water bottles and other recyclable materials, making this a great, sustainable option.

Material Types


Cotton is a popular choice since it is the more eco-conscious choice. Although cotton is not as soft as tri-blends or other tees, it makes for a great printing canvas that shows off colors very well. Full-color designs look great on cotton tees.


Cotton and polyester blends have a cool textured look to them that makes them very popular. These two blends are usually less breathable than cotton but retain heat very well and dry quicker in the wash compared to cotton t-shirts.


Tri-blends are made up of three materials: cotton, polyester, and rayon. When blended together it results in a light, airy fabric. These kinds of tees are super comfortable and soft, making them a perfect choice for your next promotional giveaway!


Polyester is a moisture-wicking material and keeps its shape, so it tends to not shrink or stretch in the wash. However, polyester isn’t a very breathable material.


Don't forget about features that can really make a t-shirt stand out. Check out our shirts with pockets, moisture wicking material, and more!



Fitted t-shirts provide a tighter fit that hugs your waist.

Relaxed Fit

Slightly baggy and stretchy, t-shirts with a relaxed fit make for a more cozy look.


Semi-fitted tees are very flattering and breathable!

Slim Fit

For a casual, tailored fit that isn’t too tight, go for a slim-fit tee.


Heavyweight tees are made with heavier cotton, usually around 6 ounces, which gives them added weight.

Sleeve Style

We’ve got you covered with different sleeve styles, check out our options below!

Sleeve Length

Not sure what sleeve length to go with? Take a look for yourself!


The neckline you choose for your promotions can make all the difference. If you are wanting a more casual look for your custom swag go with a henley or hooded neckline. If you want to make a statement go with a v-neck or mock neck! From v-necks and scoop necks to off-the-shoulder necklines, we’ve got you covered! 

Custom t-shirt printing has been around this long for good reason. Promote your brand with wholesale t-shirts and you will see results! What are you waiting for? Take action and start customizing your own swag today! Send us a live chat or give us a call at 888-515-1026 with any questions you may have.


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