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The Ultimate Guide to Custom Backpacks

Published: 2021-01-21T20:32:26+0000 Updated: 2023-07-13T21:55:19+0000 Author: Abby Helgeson

Want to customize the perfect backpack for your next giveaway but don’t know where to start? We have compiled this buying guide to help ease your mind along your promotional product journey!

Why Buy Custom Backpacks?

Quality is the key to making your promotional giveaways stand out! PPAI found that 72% of consumers believe that the quality of the promo item equals the reputation of the company, meaning your promotional giveaway should be a high-quality product, like personalized backpacks! According to a recent consumer study by ASI, bags generated roughly 3,300 impressions in 2019 just from customers using their gifted promotional items in public. As you can see there are numerous benefits that come with gifting promotional products.

Popular Uses of Custom Backpacks

Knowing what audience you are targeting with your promotional giveaways is a vital step in your buying decision. Buying backpacks in bulk for your college, or any type of educational institution for that matter, is a great decision that your students will love! Personalized backpacks are durable and great for any condition, making them perfect for members of the military and leaves them feeling supported and taken care of! Hired any new employees recently? They would love to receive a branded backpack with their new company’s logo on it. The perfect way to make them feel welcome! Now that you’ve seen some of the audiences you can possibly target for this specific giveaway, let’s get you introduced to the different features, material types and sizes of wholesale backpacks!


Sustainable backpacks that are good for your brand and better for the planet.


The top layer of this backpack is made from 100% recycled materials, making it a great option for your promotions.


This stylish sling bag is 100% recyclable and biodegradable.

Recycled PET

The main body of this bag is made from recycled water bottles making this a great, eco-concious choice.

Recycled Cotton

Recycled cotton is a great alternative to regular cotton fabric since it is made from post-consumer cotton.


The material you decide to go with can change the overall look and durability of your custom backpack.


Many bags in the past were made from cotton but tended to be too heavy and prone to damage by abrasion. Cotton bags are still made today although they tend to be more fashionable than practical.


Leather can last a lifetime with the correct care and ages beautifully, however they tend to be more expensive since they last longer than polyester or nylon backpacks.


One of the main reasons nylon material is so popular is that it is strong, durable, can be woven, and can resist abrasion and temperatures very well.


Canvas is a heavy-weight, rough weave cotton material that will give you years of use!


Polyester is a plastic based fiber that is super durable, lightweight, and wear resistant.

Liter Capacity

The smallest liter capacity for backpacks would be under 5 liters which consists of hydration packs. Hydration packs are a backpacker's best friend, just slip your pack inside your bag for easy access to your drinking water. Smaller sized backpacks range anywhere from 15-19 liters, to 20-24 liters, all the way to 25-29 liters. They are great for a one day hike or for fitting all of your school supplies inside. If you are looking for a backpack to take on a weekend hiking trip or international trip, go for a backpack that has a liter capacity of 30-39 or 40-50 liters. That way you have more room to store extra food and supplies. Planning a camping trip thats longer than a week? Your best bet is to get a backpack that has a liter capacity of more than 50 liters, so you can bring just about anything you may need.


Added features like laptop sleeves, hydration packs and water resistance will make your backpack ten times better!

With Laptop Compartment

Laptop sleeves are the perfect addition to your school and work backpacks!


A waterproof bag is the ideal way to ensure your materials inside will not be damaged.


Anti theft backpacks feature hidden compartments and/or fabric that prevents thieves from stealing your valuables.

Hydration Pack Compatible

For easy access to water, a hydration-compatible backpack is perfect for hiking trips!

With Tablet Compartment

Tablet sleeves are great for easily storing your iPad or small laptop.

With Wheels

Backpacks with wheels make it that much easier to travel!

Popular Brands

Commonly Asked Questions Regarding Custom Backpacks

Q. What are the most popular types of backpacks?
A.  Hiking/hydration backpacks and backpacks with laptop compartments tend to be the top picks from our customers.
Q. Is carrying a backpack bad for your back?
A.  In most cases, no. However, people who carry heavy backpacks sometimes lean forward which, over time, can cause your spine to compress unnaturally.
Q. What is the most durable backpack brand?
A. Osprey, CamelBak, and Gregory are very durable backpack brands.
Q. How long should backpacks last?
A. It all depends on how you use backpacks, however, a good quality bag could last up to 4 years.

As you can see, there are many variables to consider before coming to a final decision on your promotional backpack, but lots of added benefits that come with it. So, take the leap and ultimately further your brand’s reach today! Send a live chat or give us a call at 888-515-1026 for any questions you may have.


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