Your logo on 1000s of products!

The Ultimate Custom Coolers Buying Guide

Published: 2020-07-29T19:40:20+0000 Updated: 2023-03-07T17:28:14+0000 Author: Abby Helgeson

We have compiled this guide to buying custom coolers so you can make a well informed decision. Learn all about the different features that make a difference in the performance of your cooler, types of coolers and more!

Why Buy Custom Coolers?

Coolers are a practical promotional product that anyone would love to receive as a promotional gift. We have over 500 styles and colors to choose from, so you have plenty of options in front of you. There are many things to consider when buying custom coolers including the style, color, price and material. Also, the audience you are targeting for this promotional giveaway can be key in making your decision. This guide will help answer many of these questions.

How Will This Help My Brand?

Promotional products are a great way to advertise your brand. In a 2019 consumer study report by PPAI, 79% of consumers said they pass along promotional products that are no longer valuable to them, furthering your brand's reach. Eight in 10 consumers revealed that their impression of a brand positively changed directly as a result of receiving a promotional product from that brand. The bottom line: investing in promotional products will directly help gain valuable impressions for your brand!

Popular Uses of Custom Branded Coolers

Custom coolers are great for outdoor activities like, fishing, hiking, camping and more. Personalized coolers are a great gift or giveaway for company picnics, fundraising events, trade shows and more! Custom coolers are perfect for summer camps since you may be far away from refrigeration and will need to keep drinks cool. Along with tailgating events as you'll want to maximize the number of drinks available for your pre-game festivities! If you are in the medical field, a non-profit organization, or the education industry, personalized coolers are perfect for your next giveaway or event.

Cooler Features and Types

We have a wide variety of styles, colors, and sizes of custom coolers to choose from. Find out what is best for you below!


We have a wide variety of styles, colors, and sizes of custom coolers to choose from. Find out what is best for you below!


Collapsible coolers are great for clearing up your storage space. Plus, they are super convenient since you can bring them just about anywhere!

With Wheels

Forget the hassle of needing someone else’s help to haul around a heavy container, instead add convenience to your cooler purchase.

With Bluetooth

Coolers with bluetooth speaker capability gets the party going with music for everyone to enjoy. Plus, it's easy to swap out who controls the music.


Make sure your food and drinks stay protected with these waterproof coolers. Great for summer camping trips or lake days!


Insulated coolers will keep your food and beverages cold all day long. So your drinks are always cold and ready for consumption!


See what type of cooler is best for you! If you’re looking for a cooler that is more heavy duty, and keeps your beverages cold for a longer period of time, hard shell coolers are what you’re looking for. Hard shell coolers usually tend to have a greater storage capacity. If you are wanting a cooler that is easy to throw over your shoulder and carry just about anywhere, a soft shell cooler is for you.

Can Capacity

The can capacity of your custom cooler depends on what you are wanting to use your cooler for. We have many sizes to choose from, so you are prepared for any type of event!

Less Than 6 Cans

Perfect for when you’re only packing drinks for yourself or for a quick get together.

6-11 Cans

Ideal for when you may need drinks for 1-3 people and don't expect to need to keep drinks cold for more than an hour or two.

12-23 Cans

Great for a family outing or picnic where your food or beverages will stay cold throughout the day!

24-32 Cans

Ideal for camping trips with family and friends so everyone can enjoy their favorite drinks.

More Than 32 Cans

So you never run out of your favorite cold beverages at your next tailgating or sporting event.

Popular Brands for Custom Coolers

Brands that are sure to impress your employees or clients!

Commonly Asked Questions Regarding Custom Coolers

Q. How long does ice last inside a cooler?
A. Dry ice lasts 18 to 24 hours, ice cubes last 1 to 2 days, and a block of ice will last 5 to 7 days inside a cooler.
Q. How long can you keep raw meat in a cooler?
A. Fresh beef, lamb, veal and pork raw meat can be kept in a cooler for 3-5 days as long as the temperature stays below 40 degrees Fahrenheit.
Q. Do coolers lose effectiveness over time?
A. Like most things in life, coolers aren't designed to last forever.
Q. How long will a cooler with ice keep food cold?
A. Perishable foods stored in a cooler packed with ice remain safe to eat for their natural time span as long as the temperature inside remains below 40 degrees Fahrenheit. Once the temperature inside rises, the food is only edible for two hours.

Overall, custom coolers are a great promotional product to incorporate in your advertising initiatives. With all of the different options available we hope you will see the many benefits there are to giving away custom coolers to clients, employees and at events.


From Our Blog

One Tree Planted
We believe in sustainability, which is why we plant a tree with every order
Learn More
10% OFF
Subscribe and receive 10% off your next order! Plus, be the first to know about specials, product ideas, tips and tricks.