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The Definitive Promotional Sunglasses Buying Guide

Published: 2020-07-10T16:35:11+0000 Updated: 2023-05-24T23:19:01+0000 Author: Abby Helgeson

Looking for your ideal pair of customized sunglasses? Look no further, PromoLeaf has compiled this definitive personalized sunglasses buying guide to make your buying decision stress free.

With hundreds of different styles of custom branded sunglasses to choose from, deciding which is right for your brand or audience can be tricky. But no need to fret, we’ve put together this guide to make your buying decision that much easier. The most important step in finding custom sunglasses is choosing the right lens type, style, and material that will resonate with your target audience. Special features, price, and how fast you need your personalized sunglasses should also be considered. This may all seem like overkill, but this guide will answer all of the questions you may have in regards to personalizing your soon to be perfect branded sunglasses.

There are thousands of benefits in customizing sunglasses to promote your brand. For example, a recent case study by PPAI stated that 9 in 10 recipients are able to remember the branding and 8 in 10 can recall messaging from at least one promotional product they received. More importantly, 8 in 10 consumers choose to pass along a promotional product if they don’t keep it for themselves, which ultimately furthers the brand’s reach. Now that you’ve heard the statistics you might be wondering who could benefit from receiving branded sunglasses. Students, employees, clients or anyone who loves the outdoors. Furthermore personalized sunglasses are perfect for summer trade shows, conferences, and events.

Why Buy Custom Branded Sunglasses?

There are an endless amount of benefits when it comes to promoting your brand with customized promotional products. Most importantly, the impressions it leaves on customers. Eight in 10 consumers choose to pass along a promotional product if they don’t keep it for themselves, which ultimately furthers the brand’s reach. (PPAI) Also, there are a number of case studies that explain the advantages of promotional items. According to a 2017 case study by PPAI, 5 in 10 consumers stated they come in contact with promotional products most of the time or at all times per day. Advertising your brand with customized products is what every brand should be focusing on.

Ideal Users and Uses of Custom Branded Sunglasses

A valid question in buying any kind of promotional product is, what audience are you targeting? In this case, there are a number of audiences you could be targeting, depending on your brand. Any employee would love receiving branded sunglasses for an outdoor event, or a summer party your company is hosting. Do you have clients that love outdoor activities like fishing, camping or hiking? Gift them with sunglasses that are polarized and suited for maximum UV protection. Another great way to leave a lasting impression for your brand would be at trade shows, conferences, or summer fundraising events. Lastly, if you or a family member is hosting a wedding, sweet 16th party, or even a birthday party or summer family reunion, make sure the guests are treated with stylish shades for party time! Even colleges and greek life students can get in on the fun! Your guests will love to have a fashionable keepsake to cherish. We have a wide variety of styles, and colors of sunglasses to choose from, just keep on scrolling.

Types of Custom Branded Sunglasses

Check out our wide variety of styles, lens types, and even eco-friendly sunglasses below!


Wheat Straw

Wheat straw is what's leftover once the wheat is harvested and using it in plastic production is an ideal zero-waste option. Save the planet with these fashionable eco-friendly sunglasses!


Knowing what style of sunglasses your client would prefer is important for your buying decision. That is why we have gathered some information on the different kinds of sunglass styles, to help ease your mind while finding the right fit for you or your client.


Metallic sunglasses are perfect for weddings and birthday parties, with lots of colors to choose from.


Want sunglasses with a more natural feel to them? These woodtone sunglasses are perfect for you.


Our stylish wayfarer sunglasses are sure to impress.


You can’t go wrong with classic aviator sunglasses.


These rubberized sunglasses are perfect for outdoor summer events.

Color Changing

These color changing sunglasses change when exposed to sunlight, perfect for summer.

Carbon Fiber

These stylish carbon fiber sunglasses are great for your clients.


These clear frame sunglasses are sure to impress!


Two-tone sunglasses are great if you want a more stylish look!


These marbled sunglasses are great if you want a more fashionable look!


Matte sunglasses are great for company events.


Stand out with these rainbow sunglasses!


Choosing the right lens type for your custom sunglasses is essential. We have compiled a list of advantages and disadvantages of lens types for sunglasses. Hopefully this will help speed your decision along!

  • UV Protection
  • Visual Comfort
  • Reduces Eye Strain
  • Proper color visibility
  • Diminishes glare and reflections
  • Expensive
  • Not suitable for skiing
  • Difficult for heavy machine users
  • Difficulty in viewing some screen displays
  • Reflect more light
  • Wide variety of lens colors
  • Fashionable
  • UV Protection
  • Scratch Easily
  • Need to be cleaned often
  • Costly
  • Practical
  • UV Protection
  • Cost Effective
  • No glare protection
  • Look extra cool
  • Reduction in peripheral vision
  • No UV Protection
Blue Light Blocking
  • Blue light protection from electronic screens/fluorescent light
  • Changes perception of colors
  • No UV Protection

Other Features

Check out our selection of unique sunglasses. Styles you didn’t know you needed, until now!

Commonly Asked Questions Regarding Promotional Sunglasses

Q. What color lens is best for sunglasses?
A. Sunglasses with green lenses provide better contrast than gray lenses and transmit color accuracy better than brown lenses. Ideal for both sunny and low-light environments, green lenses have a way of reducing glare while brightening shadows.
Q. Are polarized sunglasses worth it?
A. If you spend a lot of time on the road, on the golf course, on the water or in the mountains, polarized lenses are a good investment. They reduce harmul glare on reflective surfaces like pavement and water.
Q. How do you tell if sunglasses are polarized or not?
A. Look at a bright, reflective light source with your shades on. If the light increases in intensity when you tilt your head sideways to around 60 degrees, you're wearing polarized sunglasses. If there is no change in quality, they are just tinted.
Q. What are the different styles of sunglasses?
A. Aviator and Wayfarer are two of the most common and preferred types of sunglasses.

In conclusion, advertising your brand with promotional products such as custom sunglasses is a great way to grow your brand and reach new clientele. Decisions can be tricky at times but we are here to help you along the way. With fun and unique styles we have just the right pair of sunglasses for you!


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