The Definitive Custom Journals & Notebooks Buying Guide

Personalized journals and notebooks are an ideal promotional giveaway to help gain brand awareness for your company, while also keeping your clients happy. After all, everyone could use an extra notebook from time to time! A recent ad impressions study by ASI, stated that consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to online advertising. Even though we are in the midst of everything being digital, consumers appreciate receiving physical gifts rather than seeing online advertisements, as promotional items are more personal and useful than annoying ad pop ups that people quickly ignore or close out. Furthermore, the cost per impression (CPI) of promotional products can be as low as 1/10 of one cent – lower than nearly any other advertising medium – making it a great choice for smaller businesses lacking large advertising budgets. As you can see, there are numerous reasons your brand should utilize promotional products!

The first step in customizing your ideal personalized notebook is to consider who the notebook is intended for. If you are targeting college students with promotional college swag and giveaways, try going for a journal that is durable and can handle every-day use. The same goes for customizing wholesale journals for those involved in the education or healthcare industry. Whether it’s for the teachers, nurses or doctors, durability is a must. That is why we suggest going for a hardcover notebook or journal instead of soft bound, since hardcover journals tend to last longer, even after repeated use. If you are looking for a journal for a legal facility or financial institution, your best bet is going for a personalized leather journal that looks elegant and is sure to impress the recipients of your promotional giveaway. You can even stick a custom journal inside of a new hire welcome kit to show your new employee that you are grateful that they have joined your team! Giving away custom notebooks at trade shows and/or conferences is a great way to start marketing your company to new audiences in new locations as well. Promote your brand with wholesale notebooks and journals, and you will not be disappointed!