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The Complete Guide to Promotional Outerwear

Published: 2020-11-09T18:35:04+0000 Updated: 2023-10-09T22:51:56+0000 Author: Abby Helgeson

Advertise your brand in style with custom promotional outerwear! We have put together this buying guide to help you customize the perfect outerwear for your clients and employees.

Why Buy Promotional Outerwear?

Promotional outerwear is a big hit with employees and clients, especially if you are looking for an ideal holiday giveaway. And for an added bonus, your branded outerwear becomes a walking advertisement for your business. However, there are many variables to consider before coming to a final decision on your custom outerwear like the material type, added features and type of look you are wanting to go for. With over 2,000 options on our site, we’re here to help you along your promo journey.

Promoting your brand with promo products creates an endless amount of benefits for your company. A recent ad impressions study by ASI stated that consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to online advertising. Promotional products are received as more meaningful to clients rather than an ad that pops up on your mobile device. According to ASI, the average length of time a consumer keeps a promotional product is about one year. In terms of product categories, outerwear, umbrellas and t-shirts stick around the longest. The statistics speak for themselves! Advertising your company pays off.

Ideal Users of Promotional Outerwear

An important step in your buying decision is knowing your target audience. Custom outerwear is perfect for colleges and sports teams, so your students and athletes can represent your brand in style. Personalize outerwear for your non-profit to get the word out and help promote your charity while leaving the recipients satisfied with a new jacket or fleece for the winter! Is your construction company in need of new custom swag for the colder seasons? Customize outerwear so your workers feel taken care of. Gift your employees at your restaurant or financial institution with branded outerwear to further expand your brand’s reach and keep your employees happy. What are you waiting for? Scroll down to learn how to better customize your ideal promotional outerwear!

Material Type

We have a wide variety of material types to choose from, keep scrolling to find out which is the best fit for you!


If you are looking for a more durable jacket, go for one made with canvas material.

Shop Canvas


Outerwear made from cotton is great for employee giveaways since it is budget friendly.

Shop Cotton


For a soft and cozy promotional gift, go with outerwear made from fleece.

Shop Fleece


Polyester material is budget friendly and makes for a great rain coat since polyester is water resistant.

Shop Polyester


Customize outwear made from nylon for a lightweight, inexpensive option. 

Shop Nylon


Added features like weather resistance and insulation can make all the difference in your buying decision.

Full Zip

Full zip outerwear is perfect for bringing with you wherever you go for easy on/off access.

Shop Full Zip

Half Zip

Half zip outerwear has a more breathable fit and is perfect for days where you may need to layer your clothing.

Shop Half Zip

Quarter Zip

Personalize a quarter zip pullover for a less bulky fit while still giving you the warmth you need.

Shop Quarter Zip

With Hood

Outerwear with a hood adds that extra coverage of warmth and protection from unexpected weather.

Shop Hooded Outerwear


Customize a waterproof jacket for those unexpected rainy days.

Shop Waterproof

Wind Resistant

Customize a wind resistant coat for added protection on colder days.

Shop Wind Resistant

Moisture Wicking

Moisture wicking fabrics are fabrics with the ability to pull moisture away from the skin, perfect for when you are wearing many layers.

Shop Moisture Wicking


For added warmth and protection in the winter time, try insulated outerwear.

Shop Insulated


The style of outerwear you decide on can change the overall appearance of your promotional outerwear, making it a vital step in your decision.

Soft Shell

Soft shell jackets are designed to be stretchier and keep you cooler when you’re being active, making it a more breathable option.

Shop Soft Shell


Puffer style outerwear is great for a more lightweight feel while still giving you the insulation you need!

Shop Puffer Type


Make a statement with stylish bomber jackets.

Shop Bomber Type

Commonly Asked Questions Regarding Promotional Outerwear

Q. What are the different types of jackets?
A. Fleece jackets, bomber jackets, denim jackets and windbreakers.
Q. What are the purposes of vest jackets?
Vests give your arms more freedom to move and keep your core warm. They also serve as a great mid-layer between a long sleeved base layer and your outer jacket, and it also provides you with the most versatility.
Q. What is special about The North Face Jackets?
A. Quality and durability are the most obvious reasons. They withstand freezing temperatures effortlessly.
Q. What is the difference between water resistant, weatherproof, and waterproof?
A. Water resistant means that the textile has a nylon surface that has been chemically treated to bead water, but does not keep moisture from penetrating the garment. Waterproof jackets have a membrane in the textile that can withstand more than 7,000mm of cylindrical water pressure but aren't as breathable compared to regular jackets. Weatherproof outerwear is windproof and has a higher than average resistance to water. Due to membranes this looses a considerable amount of breathability.
Q. What does it mean if a jacket is "soft shell"?
A. It means that it's a relatively unconstructed jacket without a stiff outer fabric cover or shell on it.

Popular Brands

Overall, gifting promotional outerwear is a great way to further your brand's reach and impress your clients and employees. So, what are you waiting for? Send a live chat or call us at 888-515-1026 and get your promo journey started today! 


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